MBMauricio BejaranoA plan for Ron Norton

Prepared for Ron Norton · 27 October 2026

From interest
to real buyers.

An idea to discuss: video ads, a short buyer-fit form, an organized sales record and a named advisor on WhatsApp.

Explore the buyer journey ↓See the creative concepts ↗
Conceptual coastal route connecting discovery, property information, a conversation, a viewing and a purchase decision
Original conceptual illustration · Not a map or rendering of either development.
DiscoverUnderstandConnectVisitDecide
Relevant interestClear offerBetter conversationsUseful informationAttended viewingsHuman follow-throughVisible progressionReal sales stages

01 · The job to be done

Make attention
go somewhere.

You asked for customers. Every marketing action should lead toward a buying decision.

Portfolio image used to illustrate a property post
♡   ◯   ↗
A property catches the eye.

Attention is a starting point.

Prospect
A useful opportunity

Clear interest.
Clear next step.

Looking forA suitable property
Handled byA named advisor
Next actionA conversation or viewing
Sales confirms the fit ✓

Progress needs an owner.

Conceptual contrast, not an audit of current performance or a forecast.

02 · How it would work

A clear route.
From video to advisor.

Video ad → Short buyer-fit form → CRM record → Advisor on WhatsApp → Call or viewing and follow-up. A proposal to validate with Ron, not an implemented campaign.

01

Attract with a property worth exploring.

Test a useful property video on Facebook or Instagram, linked to a short buyer-fit form. Verify the offer before spending.

Video ad → Short buyer-fit form
Prequalify to prepare the conversation.

Ask only what helps: purpose, property preference, a voluntary purchase range and timing, plus contact and permission to reply on WhatsApp. Save every submitted inquiry before classification. Sales confirms fit personally.

Interactive concept · Fictional inquiry, not a live lead. These pages, campaigns and records illustrate the proposal; they are not connected or implemented. No message is sent.

03 · Two businesses, two buying paths

One project to understand.
A portfolio to compare.

Official Vista Lomas architectural entrance rendering
Specific development

Vista Lomas

Exact unit → Current information → Project advisor

Confirm the offer before promotion
Official project rendering · Current construction status not implied.
National Realtors website portfolio image
Property portfolio

National Realtors

Buyer criteria → Relevant shortlist → Viewing

Start with verified saleable inventory
Website portfolio image · Property availability requires confirmation.
Recommended first focus

Vista Lomas, if the offer is ready. Otherwise, test a verified National Realtors selection while preparing the project.

04 · The work behind the result

Connect the pieces.
Keep the buyer in view.

Conceptual property information pack with folder, plans, tablet and key
Original concept scene · No real property documents or completed sale represented.
01Make the offer understandable+

Use the research already completed to prepare a clear message and current property information. Verify inventory, prices, fees, construction stage and terms with the business.

02Make the content useful+

Carousels, images and videos that explain the property, the surroundings and the buying questions.

03Make the response connected+

Connect the short form to the CRM, the organized sales register. Assign an advisor with the inquiry context and permission to continue on WhatsApp. Reuse suitable existing tools.

04Make the learning visible+

A simple sales register and a review of quality, attendance and progression. Reuse existing tools first.

05 · Concepts for our conversation

Make the offer visible.
Give interest a next step.

Original carousel and image concepts, alongside a reel already published by their account.

Design preview · All reactions, comments and shares below are examples, not real or promised results. The existing reel retains its original author; these are not its actual engagement figures.

Instagram

Instagram

Vista Lomas concept
Vista LomasProposed placement

18,642 likes

A place to explore. A purchase to understand. Request current information and discuss the next step with an advisor.

View all 426 comments

2 HOURS AGO

Open creative file ↗

Original carousel concept · 5 complete slides.

Facebook

Facebook

Open creative file ↗

Original carousel concept · 5 complete slides.

Accounts checked, not assumed

Dream City Real Estate · Instagram ↗Dream City Real Estate · Facebook ↗Dream City Corporation · Facebook ↗

These active accounts are linked from the project/group websites. The corporate Instagram link was unavailable. National Realtors' current site did not expose verified branded social profiles; its cards show proposed placements. No official YouTube, TikTok or LinkedIn account was verified in this bounded review.
2 original five-slide carousels2 newly designed image concepts1 complete existing source reelUse the image, arrows or numbered dots to explore every slide. Formats change independently within each network.
All creative files & accessible alternatives +

06 · Confidence before commitment

Give buyers
something solid
to evaluate.

□The exact propertyCurrent availability and inclusions□The actual commitmentsPayments, stage, fees and timing□The next responsible personAdvisor and independent specialists
Fictional buyers reviewing a floor plan with an advisor
Generated concept scene · Fictional people and location.
Before promoting Vista LomasConfirm in writing

Construction & delivery
Reservation & payments
Official fees & management

These project details remain unconfirmed in the reviewed public buyer information. No legal, financing or investment outcome is implied.

07 · A controlled first test

Prepare.
Validate. Then expand.

One business, one offer group and one interpretable starting test.

01
≡⌂✓

Prepare

Offer, information, owner and inquiry path ready.

Gate: sales can fulfil the next step.
02
⌕•••

Validate

Test a video-to-form route and check the quality of the conversations it produces.

Gate: agreed quality and exposure limits.
03
▂▅▇

Expand selectively

Follow mature opportunities through the sales cycle.

Gate: capacity and economics support it.
The idea we would validate together

Video → Form → CRM → WhatsApp → Viewing

Start with one business, one verified offer and a market/language supported by actual inquiries. Use a controlled test to learn whether the route produces useful conversations and attended appointments.

Research supports clearer information and accountable guidance; it does not prove a winning ad channel. Buyer preference for WhatsApp, platform rules, data permission, follow-up capacity and test budget must be confirmed before activation. Search remains an alternative if actual demand supports it.

08 · A clear division of work

Marketing opens the door.
Your team guides the purchase.

Mauricio

Connect the marketing.

Prepare the message & information path
Connect inquiries to the right advisor
Test acquisition & measure quality

Your sales team

Own the buyer relationship.

Verify the offer & answer personally
Confirm fit & agree the next step
Conduct viewings & follow through

When sales accepts an opportunity

Reachable. Relevant.
Ready for a next step.

The person wants to continue, the verified offer fits their stated needs and voluntary purchase range, timing is understood, and a next action is agreed. Sales confirms this; an inquiry is not yet a qualified buyer.

If information is missing, clarify it. If the timing is later, keep in touch only with permission. This is service routing, not eligibility based on age, nationality or other protected traits.

Start simple

The CRM organizes inquiries, responses, ownership and next actions. First check whether the current system can do this. No platform or AI agent is selected by this plan. Advisors handle the conversation; legal, financing and purchase decisions stay with the responsible people.

09 · Measure the sales progression

See what happened
after the click.

For each business: valid inquiries → Sales-accepted opportunities → Attended calls / viewings → Reservations → Contracts → Closed / collected sales. Keep cancellations and loss reasons visible.

● ● ●Proposed sales viewIllustrative, not a connected system
InquiryQualifiedConsultationViewingDecision
Inquiries
Fictional inquiry

North Coast property search

Source
Campaign + property
Owner
Assigned advisor
Next action
Confirm interest and fit
Inquiry received
Sales-accepted opportunities+
Attended consultations / viewings⌂

A reachable inquiry is a starting point. Sales confirms fit before marking it qualified.

Cost per sales-accepted opportunityUseful human response time & attendanceReservation & cancellationClosed / collected sale & acquisition cost
Protect the learning

Fix the cause before spending more.

Pause for broken tracking, stale inventory, failed follow-up or the agreed loss cap. A short test may finish before a sale closes.

10 · The next conversation

Which business
should we move
forward first?

Let's discuss whether this video-to-advisor route fits your offer, your buyers and your sales team.

Open the conversation agenda ↓Mauricio Bejarano
Conceptual information folder, tablet and key representing the next informed decision
Conceptual illustration · No contract or completed purchase represented.
The four decisions to discuss +
  1. Which business and properties come first?
  2. What do past inquiries and completed sales show?
  3. Who responds, qualifies and conducts viewings?
  4. What test exposure, responsibilities and commercial terms make sense?

Plan for discussion · Scope, budget and terms to be agreed · No sales guarantee.